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Here at the www.thewoodworkingplans.biz we pride ourselves in providing quality articles on the topic of electronic advertising. Here, local businesses in the industry have the opportunity to post their success and expertise to our readers.
This is a 2 way street, the reader gets valuable content and the business gets exposure on our site.

We would first like to thank the management for their time and investment, secondly the contributors and thirdly to you the reader.

Renting Digital Signage Vs Purchasing

Is renting digital signage a viable option?

Let’s look at the options of renting digital signage verses the outright purchase of the hardware by leading digital signage provider Digital Signage Systems Limited.

renting digital signageBudget is certainly an influencing factor, or at least look at it as ‘try before you buy’, position and location is another. The suggested position may not be suitable, so trying it out with a rental unit will confirm the right site. You may find the size of screen to small or too big, but by renting digital signage hardware you can test without the financial commitment.

With so many empty premises (due to high rents) the term ‘ pop-up’ shop, store or restaurant has become very popular, as there is little commitment. Therefore renting digital signage is a perfect and cost effective solution to promote your business, aim at a particular demographic which will be influenced into making a purchase. The point of digital signage advertising is to reach your target audience, with an impact upon the promotion from a diverse and versatile media of advertising along with creative content software. It also suits many other applications like; a company launch, temporary event or exhibition and even weekend music festivals!

There is sure to be a model which suits your requirements; floor standing pillar, kiosk or pedestal and the additional option of a wall mounted electronic display screen. Sizes vary from 1683 cm in height and are of an ergonomic state-of-the-art design. Interactive screens are an additional feature which is appealing to customers, giving them a point of contact and empowering them to make selections. The screens create a professional impression and are less expensive then salaried staff standing around a trade stand (and they don’t leave for a break). Rental plans are generally flexible, don’t forget to account for the time of installation and removal, but this will be part of the rental package. 1 day hire is a possibility, but most businesses choose to hire by the week.

Networked solutions used when renting digital signage.

These digital signage screens are high-tech; right up to date with the demands of the modern business world. Most models will include 3 USB ports and 1 LAN port, have a substantial hard drive, branded processor, 2GB memory with the option to upgrade and a wireless network, to make life easy. It also has a Windows XP/7 operating system, which suits many applications. The screens are clear and high definition for excellent quality and also interactive screens can be hired. (Screens are measured on the diagonal; bottom left corner to top right corner for an accurate size).

Digital signage screens offer an innovative method of connecting with customers, providing information and are a unique platform for promoting products and services.

Don’t get left behind in the competitive race of advertising or branding. So, next time your company is planning an event, exhibition or product launch, do the research on line and inquire about digital signage hire, as renting digital signage hardware is cost effective.

Digital Signage in Churches

Digital Signage Solutions.

Digital signage in churches? Well, where ever next! But of course digital signage is a source of information and wherever there are people; information needs to be at hand.

Digital signage offers many facets which can enhance the visitor’s experience. From a simple notice board publishing the services: – to an interactive kiosk, which can offer more complex options. These may include a way-finding screen with an interactive map of both the inside and outside spaces of the religious building. Communication between church members and visitors is vital to the running of the center.

digital signage kiosk

Benefits for churches using digital signage.

Digital signage in churches is so versatile it can be tailored to suit any religion, site and can be adaptable for indoor or outdoor use. The viewing screen can be mounted from a ceiling, wall or pillar, alternatively concreted into the floor, whilst the hardware can be housed in a security enclosure for protection against damage – willful or otherwise. Accidents can always happen and vandalism is not only inconvenient, but spoils the environment for other visitors. Ensuring the digital signage is secure, protects the initial investment of the digital signage package.

Broadcasting live or pre-recorded sermons or complete services are another option to make the most of the digital signage in churches. Infomercials can communicate calendar events, diary dates and last minute notices with minimum effort. Community projects can be highlighted for publicity, participation and recognition. Digital signage in churches also highlights the need for donations, as an advertising campaign can raise awareness of charities or organizations in need of contributions. Also it promotes recruiting volunteers, donors and sponsors.

Videos and website information can be displayed on the digital signage, which can be updated/altered or withdrawn at a moments notice. An enormous amount of archive information can be stored and displayed – depending of course on the size of the memory within the hardware. It can also offer crucial emergency information from fire escape routes to life-saving first aid advice.

All this technology for a nominal investment – places of worship are focusing on evolving digital signage, so as not to be left in the dark ages.

Investing in Electronic Menu Boards

ROI for electronic menu boards.

An investment into electronic menu boards is a big step, but worthwhile in the evolving market, where any advantage or tool to promote a product or service is crucial for a share of the economy. It may mean replacing the entire traditional menu – on paper or card and displayed in a plastic frame, with a state of the art LCD electronic menu display board, or a combination of flat screens – whichever suits your location and sales strategy.

QSR electronic menu boardsBuilding an digital menu board uses comprehensible hardware from specialist companies, who can provide exactly what your company needs to illustrate your product, merchandise or service. An adaptable software package including templates allows a flexible solution to creating a successful advertising campaign.

Benefits of electronic menu boards in QSR’s.

The benefit of running scheduling software on the electronic menus offers a changeable menu, which incorporates changing prices, offers and selections at preset times of the day – this is a prime example of a fast food restaurant, where the three main meal groups all have different pricing applications and where daily offers bring in extra customers. These changes can be preset with-in the software, for what is known as scheduling.

The configuration of these electronic menu boards allows any number of LCD or flat panel screens to be used within the establishment, or externally – depending on the requirement. It is worth noting that only industrial manufactured digital posters/electronic signs have the ability to display the created software – a household TV or personal computer will not be suitable. These dynamic advertising menu boards have integral media players (which can not be removed and replaced with a cheaper solution!). It is possible to position 2, 3 or more screens to be placed side by side, or above/below each other to display an advertising campaign. These can be located at strategic places within a store (point of sale is ideal), entrance to a shopping mall or outside a dinning outlet.

electronic menu boards for QSRs

Digital menu boards have so many more uses too – they can promote a partner company’s merchandise, product or service, bringing in additional revenue, or display local attractions, weather or events. Being able to quickly promote a special deal, or update a price appeals to the passing public who will take advantage of a discount. While you wait and think about an investment into electronic menu boards – your competitors may already be ordering them!

How an outdoor LCD enclosure can protect displays outdoors

Can an outdoor LCD enclosure protect outdoor TVs?

No matter if you’re putting an outdoor TV in your backyard, the best solutions is an outdoor LCD enclosure that provide security and safety all year round. These can be used in outdoor digital signage applications or just in your own back yard.

In the early days, many people who could afford to put a TV in their backyard went for the expensive, waterproof TVs that could be left outside all year round, but as soon as the technology of LCD displays became affordable and within everyone’s reach, the protective TV housing appeared on the market allowing home owners to put a TV in almost every backyard in America and Australia! Why not, when the weather is good, we want to spend time with our family and one of the best ways is outdoors, entertaining. Now anyone can afford to put a TV in their backyard, is no longer exclusive for the wealthy, reported LCD Enclosure Solutions Inc.

Then we saw a rise in digital signage and it suddenly started sprouting outdoors, in locations that we thought impossible before, this is due to the protective, digital signage enclosure, these are similar to the home TV housing but are designed to accommodate sunlight readable screens, even in direct sunlight. The unique thing about these units, is that they can be mounted upright or landscape, to fit any dynamic advertising opportunity. Now we see bars, restaurants deploying these outdoors, so customer scan see the menu and bar list before they go into the building. Digital signage outdoors is growing year on year and who knows where it will end.

outdoor lcd enclosureThe units are made from metal, welded to provide a weatherproof solution, then the units are pickled, taking any scale off, so the powder paint can adhere to the metal casing. The housing is then fitted with a cooling and heating system so the hardware is kept at the right temperature irrelevant what the outside temperature is, so it could be snowing or baking hot! The door to the unit is locked with specifically designed locks not locks that can be accessed easily, otherwise the door may as well be left open! The hardware will be damaged, stolen or even hacked!

Dependent on the location, you will also have to think about how you are going to mount the housing, some outdoor display enclosures comes with external mounts so they can be mounted to third party wall mounts and stands, without having to buy expensive brackets that only fit that manufacturers unit. These have to also be heavy duty as the total weight of the unit complete with a screen inside is 110lbs and that will need some support! To the structure or wall the outdoor digital sign is being installed on has to be substantial to support the sign, the last thing you want is the screen falling to the floor!

Cabling the outdoor LCD enclosure simple, if mounted on a wall, the cables can be concealed within the wall, or if mounted on a pole outdoors, the cables, for power and data can be fed through the pole and into the protective housing through the waterproof cable grommets. Some protective housings do not have this facility and recommend that you drill into the plastic housing base, on the basis rain cannot go upwards, but in heavy thunder storms, we have seen the plastic housings fill will water, causing the displays and advertisement player to fail.

Securing the digital signage enclosure is essential, to ensure the life of the display is as long as possible. Selecting an outdoor LCD enclosure with the wrong locks is as back as selecting an outdoor TV housing without any locks!

The best protective enclosures are fitted with high security locks, the units that have any other locks, such as compression locks are vulnerable and can be opened easily by rudimentary items found in a child’s kindergarten pencil case. And this is the last thing you need when you have planned your advertising solution and campaign, to find the displays stole! Who will pay for the replacements?

Cooling and heating is another vital essential within these units, as this is what the display and ad player will rely on to keep them in the best shape possible. Too hot and the screen will blacken and fail, to cold and the heat from the display will cause condensation within the housing and the advertising hardware failing. The better solutions have an integral cooling and heating system that are set to operate 24×7, this ensures the hardware is at the right temperature at any time of the day, without an engineering having to visit site. Any other solutions that do not have both heating and cooling fitted as standard, needs to be given a wide birth, as this is an accident waiting to happen.

Things to watch out for, when selecting an outdoor LCD enclosure.

Stay clear of protective plastic enclosures, as in the heat when the display is running and the door is locked (who would leave it open anyway…) the heat inside the housing is stored in the plastic body and when the sun goes down, the heat is then released into the housing, causing the display to have condensation build up on the internal components, rusting. It is only a short time until the TV fails to work, especially when these units have only a small packet of silica gel to absorb moisture inside the TV box. Over a short period of time, the silica gel becomes saturated and the supplier recommends that you put the sachet in the oven to dry out, who is going to do this on a regular basis?

Air curtains are used in some protective display housings, to circulate the air around the window in the enclosure door and the display screen, if the gap is too small from the display to the window, the hot air is trapped and caused blackening of the screen, this is why an air curtain is offered – as the gap is too small. If the air curtain is not taken, the screen will fail however the ownership is then down to the buyer for not purchasing the air curtain. Air curtains are usually found on very thin enclosures or ill designed units where the gap is just to small from the front of the display to the viewing window.  Now you know some inside secrets for providing the best in an outdoor LCD enclosure.

Versatile Video Walls

Video walls for digital signage advertising.

One of the most common places for video wall installations are retail areas; like stores, malls, transportation and sporting events. Not only do the video wall screens broadcast information, like time, weather, scores and travel timetables, they are the perfect platform for advertising or branding. The attraction provides a huge viewing area, which attracts every demographic – young/old, rich/poor, from all walks of life. One of the key factors is the size, particularly when set out side by side to create a single large visual. Of course the screens can be run independently, but both options are covered using video walls, as the fitting of the bezels allows for the displays to sit juxtaposition creating an amazing visual effect.

video wallsResearch and studies into the effects of digital signage using video walls has shown to significantly increase the high profit margins which can be eared through advertising contracts. The growth within this market place is huge and so digital signage manufacturers, signage software developers and installers or system integrators are highly motivated by the profits, to provide the evolving software and hardware to ad companies, branding marketers and end users (store owners).

It is quite a mind-field trying to understand and get to grips with the technology, which changes frequently. There are thin bezels, mounting options, interactivity facilities and plug-n-play options; does the area have a power supply, HDMI access, internet connection – wireless or otherwise? When placing the screens edge to edge to format into a single giant image, consideration must be given to the heat distribution given off by screens ON, possibly up to 15 hours a day.

Are video walls versatile?

Video walls are a versatile and effective method of getting the message across – just watch, next time you are in the airport or shopping mall at the number of people who stop and watch a video promotion on a huge screen… and then head off to the store…

The screen image quality is improving all the time, as high definition and software evolve, from whatever angle and in whatever light – even direct sunlight, the images can be seen. Obviously logic plays a huge factor as with the logistical nightmare of getting cables, wall or ceiling brackets installed and the AV installers able to access the suitable site.

The costs are easily recouped, as supporting businesses and brands purchase advertising space and of course once the outright purchase of the software and hardware is complete, the rest is profit and can be offset against future upgrades, so are video walls versatile?

Digital Menu Boards: A Healthy Menu Returns a Healthy Profit on Investment

Digital Menu Boards and their uses.

digital menu boardsHealth conscious diners are able to access the ‘state-of-the-art’ digital menu boards at fast food restaurants, giving them the freedom to make a healthier choice, for their dietary needs. Being able to display the data on an electronic LCD or LED board, gives far more nutritional detail than any printed or static board could ever offer. Menu options can be updated in real time, meaning that is something changes; stock levels, a substitute product with a different calorific value is replaced, the customer is still able to eat healthier than the traditional fayer of the fast food diner. Strict labeling laws are far easier to include and incorporate within the company’s electronic menu display, and at the click of a button, rather than having a new poster printed:

  • preparation of the layout of the printed poster
  • time delays of displaying the new information
  • rising printing costs
  • correcting printing mistakes due to human error
  • as soon as you have the new poster – something is out of date!
  • new poster display frames; many of which are damaged and fall apart

and there is NOTHING worse than having a hand written correction over the print!

ROI for digital menu boards.

The RoI, although not guaranteed, has shown to have a significant increased income and the potential for growth as technology evolves, is boundless. Research has been carried out with the largest chain restaurants, who have presented their data to prove the additional income and how digital signage and digital menu boards increase profitability.

One area where digital menu boards are most successful is for branding; offering a particular brand or product directly to the customer is influential for the consumer to make a purchase. Thin about the cost saving implications – OK, there is the initial investment for the hardware (screens and protection) and software (operating system and content), but weighed up over time, the saving is a significant amount and comparable with ongoing printing and replacement costs. Customers are expecting to see digital menu boards at their favorite fast food restaurant, so if you’re a bit slow on the uptake, you may just get left behind. Another thought is that you (the company) ha a digital menu board, but your competitor across the way does not; customers are going to cross to your side of the street out of interest for the electronic board.

The content plays a major role in appealing to passing trade. We’ve all seen a boring static printed poster – what a waste of money, so creating a dynamic and eye catching advertisement will draw in the crowds. Whether the content is created in-house; with the right software program or outsourced to a dedicate advertising agency, the end result is to increase sales and the bottom line by using digital menu boards.

Weighing Up the Cost of Investing in Digital Signage

ROI for Digital Signage.

How economical is it to buy cheap digital signage, rather than invest a significant sum of money into a quality system; bearing in mind the staggering rate at which technology is evolving. So how do you get a quality system with out overspending?

digital signageThere are several ways to look at this:

1. Commercial-grade screens V Consumer-grade screens.

The reality of the business recognizes the budget of the customer and whilst display screen manufacturers would ideally sell the high-end specifications to every user, they’re conscious of costs, so provide a range of digital signage electronic displays; from a basic model though to screens capable of coping with tough elements and conditions. Ask what is the customer hoping to achieve and find a solution to meet these requirements. Plan for the long term; how many hours will the screen last – is it going outside – will there be protection – does the customer really need all the fancy applications? In many cases, a commercial grade screen will be the answer, as it offers a simple yet cost effective solution.

2. Digital Signage now comes with lower power consumption rates

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Currently most digital signage displays are back-lit, which importantly lowers the electrical consumption rate, in turn costing less to run, but consider if it is economical to invest in a digital signage advertising display now or wait until LED technology has advanced even further…but when is the right time? It is evolving all the time… A good example is the small neighborhood store running one or two displays, but compared against a department store running many screens; the energy saving rate is greater for the department store, but who has the money to invest in the first place? There will be a breakthrough for all retailers shortly because of this advancement in technology.

3. Can you really justify customers overpaying for extras like screen brightness and unnecessary features?

Screen quality is of course important, but is brightness really an issue? It does impact cost, but as time goes on, cost and quality will be comparable . However, from a life expectancy point of view, commercial panels will definitely last longer than consumer-grade ones because of the design for heavy duty usage and the rigorous and hazardous environments it may have to cope with.

While technology advances at a scary rate, the main considerations are the application and the suitability of the location, surroundings and usage of the screens. Manufacturers such as www.lcdtvenclosure.com are confident in their products and you will find the main ones will offer up to 6 years warranty. Digital signage screens are becoming thinner and lighter, which makes installing much easier, but does it mean less robust against the elements?

With 4k screens on the way, should you start your ad campaign now or wait? It’s a hard question to answer, but do your homework and think about the costs of the hardware and software now, against the price rise of the next step in technology. Which ever way you look at it; it is certainly a well made investment and one which will increase revenue significantly, so digital signage is the way forward.

What a crazy world digital signage is

We have all seen some digital signage solutions that have made us think, why? At least digital signage is making us think and question things. Read on for some crazy ways, electronic signage is being used.

digital signage kioskMarijuana digital signage kiosk, yes you read correct! These electronic advertising kiosks can be seen in Eagle-Vail Colorado, as long as the buyer has a valid driving license, they can purchase marijuana direct from the kiosk. This is the first time this kind of drug has been sold. The adverts are controlled, so they can be monitored, edited or updated from a remote location, even a different country. Here dispensers can update their advertising content on the fly, almost within seconds if stock of a particular item has become sold out, with overstock items, this maximizes revenue for the dispensary.

Urinal digital signage is another crazy idea, these have been seen in some restrooms and have been used for promoting bar offers. One thing is for sure, the urinal electronic sign will have men’s attention whilst they are open to entertainment and information marketing. These ads are played through smaller than normal displays and the content is updated through a network media player, so content can be updated remotely with some basic units being updated with a flash drive. These advertisements help bars increase their revenue, by promoting happy hours for drinks, or bye one get one free.


Gold dispensing kiosks have been deployed in Dubai and the US, here you can go and purchase a bar of pure gold, providing you have enough money! The gold bars are .999 percent pure gold, one shopping mall in Baco Raton Florida has had one of these machines installed due to the wealthy community. The kiosk is connected to the internet, to update the exact rate of gold at any time, this takes around 90 seconds. The gold bullion bars range in price between $140 and $1,399 depending on the size of the bar, security is high, especially when the kiosk is being emptied of cash and filled with gold bars!

Digital signage and Skype, with over 500 million Skype users globally, these digital signage kiosks are a way in which users can keep in touch, even a Lancashire University has one of these Skype electronic signage kiosks, so students can keep in touch using Skype to Skype with family and friends for free, anywhere in the world. The units are unique, in that they display ads before a call is made, catching the eyes of the users. Once the user is logged in and step out of the kiosk, the user is automatically logged off, when Skype users are logged on, the floor turns green and when it is empty it is a blue color.

As you can see there are many crazy uses for electronic signage, now you can see how mind blowing some of these units are, would anyone think a kiosk could dispense gold or even marijuana? Personally, I never thought that day would come, yet it is here. More information on digital signage can be seen at: http://www.digitalsignagetoday.com

Outdoor digital Signage Using A Digital Signage Enclosure

Digital signage is booming and needs to constantly move forward, this is why a digital signage enclosure is a good idea, as it provides protection for the costly hardware and ensures there is a ROI.

outdor digital signageDigital signage hardware is mainly designed and produced for indoor use, yet using the same hardware would be ideal for any company, the issue is that the jump in costs for indoor to outdoor hardware is vast and depending on whom you talk to can be an increase of as much as 80%! So installing indoor units outdoors is a cost effective and common practice, but the main challenge to overcome is how you intend on protecting the hardware. As the external elements can vary from country to country and state to state, 1 country may experience frequent snow falls, another may experience temperatures of 120 degrees Fahrenheit. All this has to be considered.

Hence the birth of the digital signage enclosure, this is a steel protective housing that provides protection from the weather, no matter if it’s snow or extremely high temperatures as well as physical attacks by vandals. The best solutions include high security locks to prevent unauthorized access; otherwise the units with cam locks are simply opened with anything from a screwdriver or ruler! Some protective housing also accommodate sunlight readable displays, now these high bright screens are available in brightness from 2500 to 5000 cd/m2 and comparing them to indoor displays you can why they are so effective and popular. An indoor display can have up to 1000 candelas.

These units can be mounted directly to a wall, on to a small plinth stand or be completely floor standing. This type of installation is popular as both power and data cables can enter the protective, digital signage enclosure through the free standing plinth or through the rear of the enclosure. Making the cables inaccessible to the general public, preventing them interfering with the digital signage solution. One thing is for sure, when sunlight readable displays are used, the cost van range from $7000 to $23,000 depending on the size of the display, so the outdoor, digital signage enclosure has to have adequate heating and cooling, to prevent this expensive hardware failing. So here the main focus of the protective housing is to ensure life longevity of the display.

So when a company is committed to outdoor digital signage, there are solutions that do include using indoor hardware in a protective, digital signage enclosure. These protective units are usually more cost effective than having an armed guard stand watch over the hardware or advertising system, just in case some yobs pass and try to harm the display. These can also be color matched to the corporate image of the company who is advertising, so when people see the digital signage system they relate straight away to the company brand, for example when you see 2 C’s back to back in gold what brand you recall? Chanel of course.

Understanding What Digital Signage Systems are

Digital signage systems vary widely, from simple components to complicated digital signage networks, were hundreds of screens are controlled from one central office. Let us look at what hardware is available and how it is put together, to form a complete solution that wows the viewers.

The simplest solution is the LCD advertising player; this is also referred to as a digital poster. These are a display that has an integral ad player built into the display, this saves space and costs. These are available in varying screen sizes, and the screens can be mounted both landscape and portrait, to fit into the area best suited for the advertising system. These electronic noticeboards are easy to use and the content is simple to update, as the advertising player has software built in that controls the dwell time, (how long each ad runs for), the system can even be configured to auto switch on an off at pre-set times, using the scheduling software.

lcd ad player

The drawback with the LCD ad player is that the content has to be created on a computer then dragged and dropped on to a removable rive and inserted into the USB connector in the ad player, then the hardware does the rest, by over righting the content on the internal hard drive, with the content on the removable drive. Imagine the headache, if you had 10 of these units in any 1 location!

Freestanding digital signage is the next range to look at; these again come in differences and uses. From indoor to outdoor advertising kiosks, they can be used in almost any high footfall environment. These come in 2 options, either a networked solution so the advertising content can be updated using a digital signage network, or the lower cost with the built in media player.

Interactive digital signage systems are a new development and are used regularly in hotels and on campuses to direct people around these large areas, so we do not get lost or enter a meeting room in error. Some sophisticated units also send the directions to your cell phone, to direct you around the location.

Video walls are a new digital advertising solution; the units are made up from panels of lights in clusters of 3 colors. Then when connected to a controller the advertising content can be displayed across the panels, this is a modular system so it can be as large or small as you wish within reason. These are ideal for outdoor locations, in high bright locations. The brightness of the LED panels can be as bright as 10,000 cd/m2, but the best part is these are adjustable, so the brightness can be turned down or up within the range of 4000 to 10,000 cd/m2.

Digital Signage – The New Advertising Solution

Advertising has always been necessary for businesses to success, but in this modern day work of technology, we have to think for a moment, as digital signage is the new advertising solution, but let us take a look at the advertising industry.

As we all know, business advertising is needed to ensure profits are constantly coming into the business, without the profit there is no money to pay staff or shareholders, and the business is a failure. Advertising has always been the life blood of a business and is used to persuade and encourage prospects to take action and this can include purchasing the product or service offered. A survey reported in 2010 that the advertising spend for American businesses was in excess of $140 billion and globally $460 billion. Advertising has come a long way since the Egyptians and their papyrus.

In the 1920’s saw companies using radio as their main form of advertising, many local and regional radio stations, realized they could make an income from selling commercials during shows, this helped the stations increase revenue and provided a win-win situation for both advertiser and radio station. This was the first real sponsorship for a business on a commercial radio station.

In the 50’s saw the introduction of television, this was the birth of TV commercials, usually small advertising spots, mainly for household products. The FCC was created and this was the boom for all American’s watching TV, as they saw moving pictures on a TV screen. Dumont TV network was the original TV commercial broker, selling advertising spots up to 30 seconds. That is still done this day, on networks such as Comcast, some advertisers even use whiteboard animated videos to engage with prospects.

digitalsignageNow let us jump to today, we see businesses advertising everywhere, from in-store advertising, street furniture advertising, to vehicle advertising, no place is safe! But digital signage is here to stay and is the most modern way to display product information. Many brands are using digital signage to promote their brand, this also in turns builds brand awareness with viewers. So when they have a new product, these people with interest will be keeping an eye on the digital signage hardware.

Digital signage hardware comes in all forms, from wall mounted and free standing units, use indoors and out. Some are touchscreen, to enhance customer engagement. Let us see what the future brings for us and digital signage. This market changes almost on a daily basis, with new, innovative products.

DOOH LTD

DOOH Ltd

Written by Graham.
101 Hudson Street, Jersey City,
New Jersey, NJ 07302
USA
Telephone Toll Free 1-866-948-0859>

DOOH USA

 

Digital signage hardware has changed greatly in the past 4 years, this is where DOOH LTD come into their own. In this time we have seen a huge growth in outdoor dynamic, advertising and a huge change in technology used.

DOOH USA started off in 2009 manufacturing outdoor, protective LCD enclosure solutions for commercial grade displays. They had success supplying major football stadiums across the USA from their New Jersey location.

Initially some businesses owners where using standard TV’s, that we would usually see at home, however they soon discovered that these domestic grade screens where not up to the job with the screens failing and having to be replaced.

In 2010 the electronic advertising industry wanted to put everything outdoors, this is when outdoor kiosks where deployed including touch panels, so prospects could engage with the ads. Some units where used as directional way finding units, to navigate people around a campus or building complex. Usually the most common sizes are 47″ to 65″, normally the larger the screen, the more successful the advertising projects are.

In 2011, the media players changed from USB to network enabled media players. These allow clients to be able to run ad management software and see how successful the individual ad campaigns are, dropping the less successful ones and increasing the most profitable adverts. These network enabled ad players, can be daisy chained together to control multiple screens across a digital signage network, that then can be controlled from one single location that does not necessarily have to be in the same city, or even country. All that is needed to control and update the kind of digital advertising hardware is an internet connection.

The digital marketing industry in later 2011, saw a large rise in hotel digital advertising, when landscape digital signs where deployed in hotels and conference centers.

interacitve digital signIt has been proven that this type of advertising is excellent to interactive with guests and increase their guest experience with the hotel, resulting in the hotels guests returning time and time again.

In 2012, the world’s eye where on London England for Her Majesty The Queens Jubilee and the London Olympics, this was an excellent opportunity for the world to see the best in outdoor digital advertising. DOOH LTD took their outdoor digital signage totem to the center point of the Olympic Park. Almost every business within 30 miles of the Olympic Park had invested in to electronic advertising.

In 2013, we saw tablets being used in various locations from restaurants through to small mom and pop stores due to the cost effectiveness of the tablets on the market. Towards the end of 2013, sunlight readable displays dominated the industry, with both LG and DynaScan being the leading manufactures in high bright screens.

DOOH LTD have come a long way in past 4 years and their product range has grown from the LCD enclosures they started with to including outdoor, sunlight readable digital signage enclosures that can be seen at www.lcdenclosure.co.uk.